What You Really Want

I was discussing--ok, pontificating--with my friend Kathleen the other day and musing on the amazing power of advertising. They get you by appealing to your desires, in an insidious way. What you really want is not the product, but the lifestyle, the dream, the glamor, the shininess. Advertising is everywhere, in everything, including those craft sites that make the most inane nonsense look ever so cute. And maybe it's not the finished pot-holder you want, but the color or the idea or the wine glass in the background. Who knows. It's up to you to decide and realize what it is you want, before someone tells you.