Quarter-Zip

One thing I don't understand is quarter-zip pullover fleeces.  Why not just get a full-zip?  All my best fleece jackets are full-zip.  What is the point of paying top dollar if it won't even zip all the way?  The only quarter-zip fleece I have now is one that I got so cheap at Old Navy, and even so I don't wear it.  It is black and white and has a houndstooth pattern.  I like my teal Patagonia R2 jacket waayyyyy better.  And I just got a Mountain Hardwear dark purple MicroChill jacket, which is pretty sweet.  Shop the sales.  Get full-zip.